Who is Florida-Citrus.Com, Inc.?
It is a corporation
formed by Tom and Lynda Mack, that is based at Svrlinga Groves.
The corporation is geared toward marketing Svrlinga Groves and
Florida Citrus products.
What are we doing with the Farm?
initially continued the operation my Uncle set up, grow oranges
for sale to the processors strictly for juice. Although he had
produced some fresh fruit in years past, recent freezes changed
the type of citrus trees currently at the grove. Over the past
two years we started developing other markets for what we produce
at the grove as well as implementing some new technology to better
protect and care for our trees. The wealth of information and
support available to us is amazing. Couple it with some hard
work and luck and we are off and running. We are adding new varieties
of citrus to our grove as well as opening it up to the artist
community as a site to work with our neighbors' Exotic Animals. There are several acres
that are filled with native vegetation providing an alluring
wilderness backdrop. We are also considering opening the farm
to the public for general tours and vacations. More on that later
and we welcome your email comments if you would be interested
What happens at the farm?
it is Florida, so we sweat a lot in the summer and sometimes
freeze our backsides on a few cold winter nights. That is the
"cliff notes" version. What we also do is care for
the trees and fruit, worry about production and prices, and have
a lot of fun doing it. We count bugs, monitor soil moisture,
prune off the dead wood, keep the weeds away from the citrus
trees, make sure the trees get fed on a regular basis, harvest
the crop and send it to folks who want it. We also have a stewardship
responsibility to the land and all the creatures who inhabit
it. We have areas set aside for the native creatures to live
in and they traverse the grove from time to time. Some even live
in the grove full time. We work with the USDA Soil Conservation
Program in their wildlife habitat program as participants in
the program, native wildflowers, and seedbeds for quail and dove.
We were recently awarded our areas' Conservationist of the Year
due to our efforts to better integrate our grove with the native
What are we changing?
in some respects. We decided to get back to basics, grow a great
fruit and deliver it straight to the consumer, either as fresh
fruit or fresh squeezed (squoze as Lynda says it), plus deliver
fantastic gift fruit to some of our colleagues. The Internet
became a tremendous asset in getting what we do exposed to folks
adding on to the barn and installing a fruit washing, sizing,
and squeezing operation. Why? It allows us to send fresh fruit
directly to the public either at the grove or our roadside stand,
plus we can produce a fresh squoze juice ready for your refrigerator.
(Yes, "squoze" really is a legitimate citrus word.)
We want to provide you with farm fresh fruit and juice anytime
and anywhere you want it. This is just a continuation of what
my grandparents started with some improvements using current
trends and technology.
What about the other stuff on
we started down the Internet road, we found all these other items
that would fit. Florida gifts candies, honey, cakes, cookies,
and nuts. We decided to become the on-line Florida Citrus gift store.
Why are we doing this?
very simply to make a living. Plus, it really is fun and challenging.